People want to hire and buy from those they know, like, and trust. That’s a universally held truth across the business world and the best way to earn the trust of your clients is to be authentic in how you present yourself.
What is authenticity? Other than being a commonly-used buzzword these last few years, authenticity means being your true self in both words and actions. Your words and actions should match; your passion should be evident but not looking like it’s an act. Your honesty and integrity should be evident when speaking to you. And your online persona should match your offline persona when people meet you in person.
Some business people argue that there’s a subtle nuance to authenticity that really means being yourself in the correct setting. For instance, wearing shorts or a business casual outfit to a corporate meeting where the other attendees are in formal suits could be seen as a sign of disrespect, even if that’s what you wear at your beach house. If you start cursing in the middle of a staff meeting or in your emails or on your social media posts, even if that’s how you speak at home, it could be seen as disrespectful and off putting. No matter how you define the word authenticity, it’s an important trait when it comes to company branding and associating yourself as your company’s spokesperson.
Who Would You Do Business With?
The poor used car salesman stereotype gets a bad rep but you can immediately picture a smarmy guy who is all pleasant to your face but then bad mouths you when out of earshot for not buying his car or asking too many questions. For most people, that would turn them off from buying because you wouldn’t know if he’s telling the truth or just wanting to sell you a car.
Someone who’s authentic would have a genuine interest in wanting to help you, in this example, by selling you a reliable used car that actually works. They would answer any questions you might have and would find the answers if they didn’t know them right off the bat. They would be honest about the inner workings of the car and would be disappointed if you walked away from the deal, but you wouldn’t feel pressured to buy something you’re not ready for. Which of these salespeople gives you the better authenticity vibe in this example?
Here at Sampson VA Services we care about authenticity and transparency which is key to a beautiful brand and business. We select our Virtual Assistants very carefully ensuring that they not only have the necessary credentials required to be a VA but that they will bring personality, loyalty and honesty to your business becoming an invaluable member of your team. No matter how small or large your business is our VA’s bring the same level of skills and professionalism to help your business run smoothly.
We make it our mission to understand your business and what makes you tick so we are able to offer you more than just a service, we provide value, insight and integration into your business.
Our reputation is everything to us. Our Virtual Assistants work for us because we care about our customers and about them to ensure the work is done in a way that exceeds expectations.
To understand how we can support and help you in your business or personal life, I invite you to book a free 45 minute discovery call with us. During the call we will discuss your business and any challenges you may be facing. You will have the opportunity to ask any questions you may have.
A free call, great advice, what do you have to lose?